Most shoppers feel pressured to shop earlier this holiday season due to supply chain issues, survey finds
(ABC4) – As November rolls around, the idea of holiday shopping is starting to creep into the minds of many. This year, supply chain issues grabbed the headlines, with reports of delayed delivery times and spikes in product prices. These current issues are putting further pressure on vacation buyers.
Survey finds more than 60% or 3 in 5 shoppers say they feel pressure to buy Christmas presents earlier this year than they normally would. When asked what led to this sentiment, 47% said prices were rising, 44% delayed deliveries and 42% said massive shortages.
For parents of children under 18, worry rates were higher, with over 78% feeling pressured to shop early. This added pressure is not only affecting parents, but also surprisingly younger buyers.
78% of Gen Z respondents (aged 18-24) and 73% of Gen Y (aged 25-40) felt extra pressure to start shopping earlier. Older people felt less pressure than their younger counterparts, with 62% of Gen X (41-56) and 47% of Baby Boomers (57-75) saying they felt pressure to shop earlier.
As to the origin of this pressure, the survey found that discretionary income could be the determining factor in whether a person felt pressured.
For Americans who don’t feel pressured to shop earlier this year, discretionary income could be a major factor, as 43% of those who have not been negatively impacted financially by the COVID-19 pandemic say that ‘they do not feel any pressure, much more so than those who have been negatively impacted financially by the coronavirus.
Here are some tips the experts suggest if you’re worried about holiday shopping:
- Consider shopping in person so shipping is not a hassle or extra charge. Sales take place in stores throughout the year and especially during this season, which could make the gifts quite affordable.
- Freebies such as audio book subscriptions, restaurant gift certificates, annual memberships to local zoos or museums, meal subscription services, or an annual pass to national parks
- When restaurant prices have gone up, consider inviting friends and family over for pot-luck-style vacation meals instead.
For the full survey and a snapshot of buyers’ habits this year, click here.