Tanzania: Dar Port strengthens its customer relations to attract more freight
AFTER several equipment upgrades and expansion, the Port of Dar es Salaam has now turned to strengthening customer support services as one of the strategies to attract more customers to use the port .
Port management revealed on Monday that expanding and improving work tools have created increased demand for freight to utilize the port’s increased cargo handling capacity.
Among the measures, according to port manager Elihuruma Lema, was the creation of a customer relations unit, to directly supervise and respond to customer queries and needs.
“The goal of bringing services closer to clients was to meet their challenges in a practical way,” Lema said when he kicked off Client Service Week in Dar es Salaam.
He pointed out that the port renovation has already attracted more customers, and therefore proposing the initiative to establish a special unit was to serve them satisfactorily for the economic development of the country.
He said the port of Dar es Salaam has been refurbished and berths number one through seven have been dredged to handle larger vessels and simplify cargo handling.
Since the expansion, the size of cargo handled has increased by eight percent so far, while prospects show that cargo handled is expected to increase even more.
“Statistics show that until last month, this port handled 6.87 million tonnes of cargo, compared to just 6.0 million tonnes recorded during the same period last year. This forces us to find creative ways to develop the national economy through increased port operations. , “
Lema then clarified that the government is currently implementing more expansion projects, where new equipment for loading and unloading cargo has been purchased.
During Customer Service Week, Lema said all senior executives will be leaving their desks and chairs for five days to go out into the field and interact directly with customers.
This decision, he said, will be part of the self-assessment of what can be done to increase customer satisfaction.