Leading the 2021 Ecommerce Load: Session Highlights
Mark your calendars. Leading the Ecommerce Load 2021, the first of six half-day events broadcast live by Digital Commerce 360 this year, is just around the corner. With less than a month to go to the Thursday, May 20 event, our editors and researchers have handpicked sessions attendees won’t want to miss.
Each of our moderators or interviewers sat down with our list of retailers to dig deeper into the most pressing issues they plan to discuss in detail for each session.
Here are some highlights of the session:
Our sidewalk story
Retailer: Jon Abt, Co-President, Abt Electronics
To interview: April Berthene, Digital Commerce 360
Is launching curbside pickup really worth it if you only have a few stores? Electronics dealer Abt – which has only one store – says, without a doubt, yes. Abt co-chair Jon Abt will share Abt’s story on the sidewalk, such as why he decided to launch the feature, its popularity and some changes to the program throughout the pandemic.
Retailer: Gretel Going, founder of Fortune & Frame
To interview: Tabitha Cassidy, Digital Commerce 360
Gretel Going, founder of personalized jewelry retailer Fortune & Frame, will discuss how she uses social media to develop a client base, build a positive reputation for her brand and connect with customers. So far, organic social media tactics have worked the best for the retailer. Fortune & Frame’s influencer marketing program is unique in that all of the influencers he works with are either earned influence relationships where influencers talk about his brand in a natural and organic way because they like, be real customers. The brand believes this approach results in more authentic content that increases engagement. Fortune & Frame’s signature lockets have drawn fans like Whoopi Goldberg, Kate Hudson and Solange Knowles.
Panel: Focus on Fulfillment: From the Fulfillment Center to the Door – How Retailers Deliver Goods
Bob Goodliffe, CEO, Cyberweld.com
Lev Peker, CEO and Director, CarParts.com
Adam Greenberg, President and Founder, NorthShore.com
Moderator: James Melton, Digital Commerce 360
There will be a long way to go in this packed 30 minute session.
The panelists plan to discuss:
- Supply chain issues: The blockage of the Suez Canal has exacerbated an already stressed supply chain. In addition, shipping container shortages are another serious issue.
- Forecast: Continued lockdowns and the uncertain timing of stimulus checks make demand difficult to predict.
- Tensioned carriers: FedEx and UPS are still operating at full capacity, making it difficult to improve shipping times. What was shipped in about 2.5 days now ships in five days.
- Warehouse staffing: Panelists cite the shortage of warehouse workers as another problem.
Leading the 2021 Ecommerce Charge is designed to bring together as many ecommerce analytics, data, and revenue-generating ideas into a quick four hours as possible. This one-of-a-kind interactive experience will premiere on Thursday, May 20 from 10:00 a.m. to 2:00 p.m. CST and will feature research and data not yet released, tactical tips on how to better manage digital operations. and forecasts of e-commerce trends. . It will also incorporate the real-life experiences of retailers into every conversation. Participants will learn new strategies for quickly and creatively generating income in 2021 and beyond.
Secure your niche and take a first look at our ecommerce research and data and walk away with the tools you need to generate income and work smarter in 2021 and beyond. Learn more.